卡卡英语学习报第94期 2009年3月12日
每日一词 | |||
品牌代言人 brand spokesman 泳坛飞鱼菲尔普斯这次又要再做一次"吸金王"了。他将签约成为一汽马自达"睿翼"汽车的品牌代言人。汽车业内人士透露,菲尔普斯是现代运动偶像,最近被美国《体育画报》评选为年度运动家,他作为代言人是马自达的首选。 Phelps, who is returning to Beijing this week for the first time since winning a record eight gold medals in August, has been signed to be the brand spokesman for Mazda in China 在今年8月的北京奥运会上破纪录地独揽八金后,菲尔普斯本周首次回到北京,他已经签约成为马自达汽车在中国的品牌代言人。 上面报道中的brand spokesman(spokesperson) 就是指"品牌代言人"。除了brand spokesman外,我们还可以用endorse来表示"代言"。比如上面的报道还可以表述为Phelps returns to China to endorse Mazda。 买东西时,你是不是也喜欢买name brand(名牌产品)呢?但要小心了,标价很高的也有可能是imitation brand(冒牌货),你可要仔细看清楚brand mark(商标),还要记住买brand new product(新产品)前一定要仔细考察。 除了表示"代言人"外,spokesman最常见的用法是表示某机构的"发言人",比较中性的说法是spokesperson。比如spokesperson of Ministry of the Foreign Affairs就是指"外交部发言人"。如果想表达选举某人为发言人,可以说make/constitute sb. our spokesman/ spokeswoman/ spokesperson。 |
每日一句 | |||
They sent the enemy ship to the bottom of the sea. send to the bottom: v. 弄沉(打沉) |
每日一图 | |||
A polar bear cub lets his mother know he's ready to nurse. Polar bears nurse their cubs for two and a half years with milk containing 35 percent fat-a security blanket for the upcoming Arctic winter. |
笑话天地 | |||
The Absent-minded Professor An absent-minded professor was lecturing on anatomy. "To show you more clearly what I mean, I have here a parcel with a dissected frog. I want you to examine it very carefully." The professor unwrapped the parcel and saw that it contained two sandwiches and a hard-bioled egg. Astonished, the professor said, "I was sure I had eaten my lunch, but where is the frog?" 一位粗心的教授正在上解剖课。 "为了让你们更清楚地理解我所讲的内容,这个包里有一只解剖了的青蛙,你们要仔细地观察。" 教授打开包,里面竟是两个三明治和一个熟鸡蛋。教授十分惊讶:"我肯定是已经吃过午饭了,可是那只青蛙哪儿去了呢?" |
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