卡卡英语学习报第94期 2009年3月12日

时间:2009-03-12 11:13:56 来源:英语学习网站

卡卡英语学习报第94期 出版日期:2009年3月12日

每日一词

品牌代言人 brand spokesman

泳坛飞鱼菲尔普斯这次又要再做一次"吸金王"了。他将签约成为一汽马自达"睿翼"汽车的品牌代言人。汽车业内人士透露,菲尔普斯是现代运动偶像,最近被美国《体育画报》评选为年度运动家,他作为代言人是马自达的首选。

Phelps, who is returning to Beijing this week for the first time since winning a record eight gold medals in August, has been signed to be the brand spokesman for Mazda in China

在今年8月的北京奥运会上破纪录地独揽八金后,菲尔普斯本周首次回到北京,他已经签约成为马自达汽车在中国的品牌代言人。

上面报道中的brand spokesman(spokesperson) 就是指"品牌代言人"。除了brand spokesman外,我们还可以用endorse来表示"代言"。比如上面的报道还可以表述为Phelps returns to China to endorse Mazda。

买东西时,你是不是也喜欢买name brand(名牌产品)呢?但要小心了,标价很高的也有可能是imitation brand(冒牌货),你可要仔细看清楚brand mark(商标),还要记住买brand new product(新产品)前一定要仔细考察。

除了表示"代言人"外,spokesman最常见的用法是表示某机构的"发言人",比较中性的说法是spokesperson。比如spokesperson of Ministry of the Foreign Affairs就是指"外交部发言人"。如果想表达选举某人为发言人,可以说make/constitute sb. our spokesman/ spokeswoman/ spokesperson。


每日一句

They sent the enemy ship to the bottom of the sea.
他们把敌舰击沉。

send to the bottom: v. 弄沉(打沉)
例句:There's a pub at the bottom of the road. 路的尽头有一家酒馆。


每日一图

A polar bear cub lets his mother know he's ready to nurse. Polar bears nurse their cubs for two and a half years with milk containing 35 percent fat-a security blanket for the upcoming Arctic winter.


笑话天地

The Absent-minded Professor

An absent-minded professor was lecturing on anatomy.

"To show you more clearly what I mean, I have here a parcel with a dissected frog. I want you to examine it very carefully."

The professor unwrapped the parcel and saw that it contained two sandwiches and a hard-bioled egg. Astonished, the professor said, "I was sure I had eaten my lunch, but where is the frog?"

一位粗心的教授正在上解剖课。

"为了让你们更清楚地理解我所讲的内容,这个包里有一只解剖了的青蛙,你们要仔细地观察。"

教授打开包,里面竟是两个三明治和一个熟鸡蛋。教授十分惊讶:"我肯定是已经吃过午饭了,可是那只青蛙哪儿去了呢?"

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